Design metrics and A/B test for maps and ETA
Company: Uber
Role: Data Scientist
Category: Analytics & Experimentation
Difficulty: easy
Interview Round: Technical Screen
Quick Answer: This question evaluates proficiency in metrics design, causal inference, and experimentation for product and marketplace features, specifically testing definition of behavioral versus stated preference, selection of primary/diagnostic/guardrail metrics, and identification of bias and confounding; it falls under the Analytics & Experimentation domain for Data Science roles. It is commonly asked because interviewers need assurance that the candidate can reason about marketplace dynamics, interference and seasonality, and plan practical experiment elements such as unit of randomization, diagnostics, monitoring and ramp/stop criteria, therefore testing both conceptual understanding (biases, preference concepts) and practical application (metric selection and experiment design).