Design Metrics Framework for Adobe Express Performance Evaluation
Overview
This question evaluates a data scientist's proficiency in product analytics and metric design, specifically north-star metric selection, funnel input metrics, guardrail counters, segmentation strategy, and reporting cadence within the Analytics & Experimentation domain.
Metric Framework for Adobe Express Performance
Context
Adobe Express is a freemium creative tool used to design, edit, and publish content across web and mobile. Leadership wants a practical, decision-ready metric framework to monitor product health and guide roadmap and experimentation.
Assume the core value moment is when a user produces a usable output (e.g., export, publish, or share), and the business model includes free and paid subscriptions.
Task
Design a metric framework that:
- Identifies a single north-star metric that best captures Adobe Express product value delivery.
- Defines supporting input metrics across the funnel (acquisition, activation, engagement, retention, monetization) that drive the north-star.
- Specifies counter/guardrail metrics to prevent unintended consequences (quality, reliability, trust, and unit economics).
- Provides clear rationale and concise definitions/formulas for each metric.
Include suggested segment cuts (e.g., new vs. existing, free vs. paid, web vs. mobile, geo) and recommended reporting cadence (e.g., weekly/monthly).
Solution
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