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Design metrics to detect harmful content and fraud

Last updated: Mar 29, 2026

Quick Overview

This question evaluates a candidate's ability to design measurement frameworks and metrics for harmful content and fraud, reason about detection and evaluation approaches using event, moderation, and human-review data, and identify key data-quality challenges.

  • easy
  • Meta
  • Analytics & Experimentation
  • Data Scientist

Design metrics to detect harmful content and fraud

Company: Meta

Role: Data Scientist

Category: Analytics & Experimentation

Difficulty: easy

Interview Round: Onsite

## Analytics case: harmful content / fraud detection You are on a social platform that must reduce **harmful content** (e.g., scams, misinformation, harassment) and **fraudulent activity**. ### Your task 1. Propose a **measurement framework** (metrics) to understand the prevalence of harmful content and the effectiveness of mitigation. 2. Describe how you would **detect** harmful content/fraud using data (rules, ML, human review), and how you would evaluate the system. 3. Call out key **data issues** (label delay, bias, false positives) and how you would address them. Assume you have: - User events (views, clicks, messages, reports, blocks) - Moderation actions (removed, downranked, warning) - Human review labels for a sampled set (possibly delayed)

Quick Answer: This question evaluates a candidate's ability to design measurement frameworks and metrics for harmful content and fraud, reason about detection and evaluation approaches using event, moderation, and human-review data, and identify key data-quality challenges.

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Meta
Aug 5, 2025, 12:00 AM
Data Scientist
Onsite
Analytics & Experimentation
1
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Analytics case: harmful content / fraud detection

You are on a social platform that must reduce harmful content (e.g., scams, misinformation, harassment) and fraudulent activity.

Your task

  1. Propose a measurement framework (metrics) to understand the prevalence of harmful content and the effectiveness of mitigation.
  2. Describe how you would detect harmful content/fraud using data (rules, ML, human review), and how you would evaluate the system.
  3. Call out key data issues (label delay, bias, false positives) and how you would address them.

Assume you have:

  • User events (views, clicks, messages, reports, blocks)
  • Moderation actions (removed, downranked, warning)
  • Human review labels for a sampled set (possibly delayed)

Solution

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