How do I approach Analytics & Experimentation interview questions?

Analytics & Experimentation questions require understanding of core concepts and practice. PracHub provides solutions with explanations to help you master analytics & experimentation interviews.

What difficulty level is this interview question?

This is a medium difficulty Analytics & Experimentation question, commonly asked during Technical Screen rounds at Meta.

What role is this question designed for?

This question is commonly asked for Data Scientist candidates at Meta during technical interviews.

Determine Metrics for Group-Video Calling Experiment Success | Meta Interview Question

Determine Metrics for Group-Video Calling Experiment Success

Last updated: Mar 29, 2026

Quick Overview

This question evaluates a data scientist's competency in experiment design, product analytics, metric selection, statistical power analysis, and capacity-aware feature evaluation within the Analytics & Experimentation domain.

Scenario

You are the data scientist for a large consumer messaging app that currently supports 1:1 video calls. The product team is debating whether to launch group video calling (3+ participants). You must propose how to evaluate this decision with data and experiments.

Tasks

(a) Which additional data sources or pre-read reports would you review before deciding to add group calls?

(b) What primary success metric would you track and why?

(d) Outline an A/B-test design, including: control vs treatment definition, metric definitions, guardrail metrics, power/sample-size planning, and how to compare treatment to control (avoid comparing the treatment group to itself).

Note: Address user need, baseline CTR, capacity constraints, guardrails, and statistical power.

Solution

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