Determine Success Metrics for Biker Dasher Program Launch
Overview
This question evaluates a candidate's ability to define business objectives, design measurement frameworks, and operationalize a marketplace program with competencies in analytics, experiment design, product-operations integration, and data instrumentation within the Analytics & Experimentation domain.
DoorDash
Aug 4, 2025, 10:55 AM
Data Scientist
Technical Screen
Analytics & Experimentation
0
0
Scenario
A delivery platform is evaluating a "Biker Dasher" program to enable couriers to use bicycles in dense urban areas.
Tasks
- State the primary business objective for launching the Biker Dasher program.
- Outline how you would operationalize the program and make it functional at scale (product, operations, safety, incentives, data instrumentation).
- Specify the data you would collect to analyze parking and curb-space situations for biker dashers.
- Define how you would measure the program’s success, including key metrics and evaluation methods.
- Recommend a geographic and/or phased rollout strategy.
Hint: Consider supply, demand, city constraints, experiment design, and marketplace dynamics across customers, couriers, and merchants.
Solution
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