Marketplace Diagnosis Case: Shopper acceptance drops on Sunday afternoon
You observe that on Sunday afternoon, the number of orders that shoppers accept drops by about 2/3 compared to baseline.
Assume this is a same-day change (not a long multi-month trend), and you have access to typical Instacart marketplace logs (order creation, dispatch/offer events, acceptance, cancellations, ETAs), shopper app events, and some merchant/store signals.
Your tasks
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Clarify and define the problem precisely (what metric moved?).
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Generate plausible root-cause hypotheses from three perspectives:
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Shopper
(supply)
-
User/customer
(demand)
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Merchant/store
(operations)
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List the top metrics and cuts you would check to narrow it down.
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Propose an investigation plan and how you would validate the leading hypothesis (including what “next action” you would recommend).