Favorite Products & Optimization
Overview
This question evaluates product sense, strategic roadmapping, competitive analysis, user empathy, and prioritization—core competencies for a Product Manager and part of the Behavioral & Leadership domain.
Product Sense and Roadmapping Prompt
Context: You are interviewing for a consumer-facing Product Manager role. You will evaluate products you admire, compare them to competitors, and then propose a focused improvement plan for one of them. Assume mainstream competitors and typical consumer usage unless otherwise specified.
Questions
a. Name three products you admire—include at least one non-technology product. For each, explain why you like it and how it compares against key competitors.
b. Pick one of the three (e.g., Google Maps) and describe how you would improve it. Identify user pain points, success metrics, and a prioritized roadmap of enhancements.
Solution
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