How would you decide to cancel a TV show?

## Case: Cancel/keep/sell a TV series You are the CEO of a streaming company. You currently produce and distribute a TV series called **"Analyst"**. ### Part A — Cancellation decision You are considering **canceling** the show. 1. What **factors** would you evaluate before deciding to cancel vs. renew? 2. What **market/competitive** considerations (e.g., trends, competitor moves) might change the decision? ### Part B — Improve profitability Assume you decide to keep the show for now. 1. What are the major **revenue drivers** for a TV series like this? 2. What are the major **cost drivers** (use common sense; you don’t have the detailed P&L)? 3. Propose **levers** to increase profit (revenue up and/or cost down). ### Part C — Selling the show/IP You are now considering **selling the "Analyst" project/IP** to another company. 1. What factors determine whether selling is better than keeping it? 2. What data/analyses would you request to make the recommendation? #### Assumptions (state explicitly in your answer) - Objective is to maximize **long-term company value** (not just this quarter’s profit). - If financials are needed, you may use **NPV** with a reasonable discount rate and scenario analysis. - “Profitability” should be interpreted as **incremental contribution margin** attributable to the show (including downstream subscription effects). **Deliverable:** Provide a structured framework and the key analyses/metrics you would use to reach a decision.