Investigate why an advertiser’s spend decreased
Company: Meta
Role: Data Scientist
Category: Analytics & Experimentation
Difficulty: easy
Interview Round: Technical Screen
Quick Answer: This question evaluates a Data Scientist's competency in analytics and experimentation—specifically root-cause analysis of ad spend declines, attribution and measurement diagnostics, and marketplace behavior in video advertising—within the Analytics & Experimentation domain and at a practical-application level.