This question evaluates proficiency in product analytics, metric design, experiment-based causal inference, instrumentation, and monitoring for an app marketplace launch.
Shopify is launching the Shopify App Store to help merchants discover, evaluate, and install third‑party apps that extend their stores.
Design a measurement plan to evaluate the success of the Shopify App Store launch. Clarify:
Hint: Define primary metrics (e.g., app installs per merchant), guardrails (retention, GMV), and experiment vs. baseline comparisons.
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