Optimize Email Strategy for New Prime Video Series Launch

Q: Optimize Email Strategy for New Prime Video Series Launch

This question evaluates competency in designing and evaluating ranking models for personalized marketing emails, experiment design and online A/B testing, and statistical analysis of user engagement KPIs within the Machine Learning domain. It is commonly asked to assess end-to-end product ML thinking—balancing offline evaluation metrics (e.g.

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Question

Scenario

Designing, deploying, and evaluating ranking models and marketing emails for Prime Video.

Question

How would you approach sending marketing emails to customers to introduce a new Prime Video series? Outline your first steps, data requirements, and modeling approach. If the ranking function changes, how would you test whether the new function performs better? When you have several ranking functions, how would you determine which one is best?

Additional Guidance

Discuss experiment design, offline evaluation metrics (e.g., NDCG, MAP), online A/B testing, statistical significance, and user engagement KPIs.

Optimize Email Strategy for New Prime Video Series Launch

Scenario

Question

Additional Guidance

Solution

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Optimize Email Strategy for New Prime Video Series Launch

Overview

Scenario

Question

Additional Guidance

Solution

Comments (0)