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Optimize IG Shopping ranking with multiple objectives

Last updated: Mar 29, 2026

Quick Overview

This question evaluates multi-objective ranking and recommender-system competencies, including predictive modeling and calibration, constrained objective aggregation, seller-level fairness constraints, fraud robustness, selection-bias-aware training, and latency-aware on-device deployment.

  • hard
  • Meta
  • Machine Learning
  • Data Scientist

Optimize IG Shopping ranking with multiple objectives

Company: Meta

Role: Data Scientist

Category: Machine Learning

Difficulty: hard

Interview Round: Onsite

Instagram Shopping home feed must optimize buyer GMV, buyer satisfaction, and seller fairness. Propose a multi-objective ranking framework that: (a) predicts purchase probability, return risk, and post-purchase satisfaction, (b) enforces seller-level minimum exposure constraints and cold-start seller exploration, (c) is robust to fraudulent sellers and fake engagement, and (d) supports on-device prefetching with a 20 ms budget. Describe your model family (e.g., multi-task, calibrated scores), objective aggregation (e.g., constrained optimization or learned utility), and training data sampling to counter selection bias from historical rankings. How do you monitor fairness and fraud drift post-launch and throttle supply during spikes (e.g., flash sales)?

Quick Answer: This question evaluates multi-objective ranking and recommender-system competencies, including predictive modeling and calibration, constrained objective aggregation, seller-level fairness constraints, fraud robustness, selection-bias-aware training, and latency-aware on-device deployment.

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Meta
Oct 13, 2025, 9:49 PM
Data Scientist
Onsite
Machine Learning
1
0

Instagram Shopping: Multi-Objective Ranking With Fairness, Fraud Robustness, and On-Device Constraints

You are designing the Instagram Shopping home feed ranking to jointly optimize buyer GMV, buyer satisfaction, and seller fairness. Propose a production-ready multi-objective ranking framework that addresses:

  1. Modeling: Predict (a) purchase probability, (b) return risk, and (c) post-purchase satisfaction.
  2. Fairness: Enforce seller-level minimum exposure constraints and support cold-start seller exploration.
  3. Integrity: Be robust to fraudulent sellers and fake engagement.
  4. Latency: Support on-device prefetching with a 20 ms budget.

Describe:

  • Model family and calibration (e.g., multi-task heads, calibrated scores).
  • Objective aggregation (e.g., constrained optimization vs. learned utility) and how it is computed online.
  • Training data sampling to counter selection bias from historical rankings.
  • Post-launch monitoring for fairness and fraud drift, and how to throttle supply during spikes (e.g., flash sales).

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