Recommend Build vs Buy for Restaurants

You are the Product Manager for a low-code / no-code website builder for restaurants. The product helps restaurant owners create websites quickly and add plugins. Answer the following: 1. Define the major restaurant customer segments and identify the best target segment. 2. Propose a monetization model and key cost drivers. 3. Calculate per-customer profitability given: - $200 onboarding fee - $20 monthly subscription fee - $300 one-time onboarding cost - $100 annual service upkeep What is the 1-year and 2-year profit per customer? 4. The team wants to add a reservation or booking capability. Should you integrate with an external provider or build it in-house? - External integration: 2 engineers for 2 months, $120,000 annual salary per engineer, $100,000 one-time onboarding cost, and $15,000 monthly vendor subscription - Build in-house: 4 engineers for 6 months, $120,000 annual salary per engineer, and $5,000 monthly upkeep after launch Assume a 2-year evaluation horizon and that revenue can only start after the feature ships. 5. What important factors are missing from a pure cost comparison? 6. If the external integration grows the customer base by 5% and the in-house build grows it by 3%, starting from 100,000 customers, what would you recommend?