Should Meta build accessible VR?
Company: Meta
Role: Product Manager
Category: Product Design & Strategy
Difficulty: hard
Interview Round: Technical Screen
You are a PM in Meta's New Product Introduction (NPI) organization for VR hardware. The team is considering a VR headset experience designed for people with physical disabilities, especially users who cannot comfortably use standard controller-based interactions.
Should Meta build this product? If yes, which user segment would you target first, what product approach would you take, and how would you define success metrics? Also explain what the North Star Metric should be and whether adoption/activation or engagement should matter more at this stage.
Quick Answer: This question evaluates a product manager's competency in accessibility-focused product strategy, user segmentation, defining success metrics including a North Star, and prioritization between adoption/activation and engagement, combining strategic decision-making with measurable outcomes.