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Validate in-post restaurant recommendations via experiment

Last updated: Mar 29, 2026

Quick Overview

This question evaluates a data scientist's competency in experimental design for recommendation systems, including defining viewer- and creator-level metrics and guardrails, statistical power and MDE estimation, fairness and bias mitigation, offline versus online evaluation, and risk/rollback planning within the Analytics & Experimentation domain.

  • hard
  • Meta
  • Analytics & Experimentation
  • Data Scientist

Validate in-post restaurant recommendations via experiment

Company: Meta

Role: Data Scientist

Category: Analytics & Experimentation

Difficulty: hard

Interview Round: Onsite

Your product adds in-post restaurant recommendations. Design the evaluation: 1) Define goals and success metrics at viewer and creator levels (e.g., CTR on recommendations, saves, downstream bookings/orders within 24h/7d, session time, creator engagement) and guardrails (dwell quality, hide/mute rates). 2) Experiment design: unit of randomization (viewer, post, or session), handling feed/network interference, ramp plan, and holdout design for creators. 3) MDE and power: given baseline recommendation CTR = 8% and MDE = +0.4 pp, outline sample size and test horizon; address multiple comparisons across locales/categories. 4) Cold-start and bias: ensure fair exposure for new restaurants and new users; handle popularity bias and position bias (use randomization or IPS). 5) Offline vs online evaluation: offline ranking metrics (NDCG@K, MAP) on logged data, counterfactual reweighting, and exploration via bandits while preserving unbiased treatment effect estimates. 6) Risk checks: measures to prevent irrelevant or unsafe suggestions; rollback criteria and post-launch monitoring for long-term retention effects.

Quick Answer: This question evaluates a data scientist's competency in experimental design for recommendation systems, including defining viewer- and creator-level metrics and guardrails, statistical power and MDE estimation, fairness and bias mitigation, offline versus online evaluation, and risk/rollback planning within the Analytics & Experimentation domain.

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Meta
Oct 13, 2025, 9:49 PM
Data Scientist
Onsite
Analytics & Experimentation
0
0
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Evaluate In‑Post Restaurant Recommendations: Metrics and Experiment Design

Context

You are evaluating a new feature that surfaces restaurant recommendations directly within a post in the feed. The feature may influence both viewers (who consume posts) and creators (whose posts include recommendations). Design a comprehensive evaluation plan covering goals, experiment design, power/MDE, fairness and bias, offline/online evaluation, and risk management.

Tasks

  1. Goals and Success Metrics
  • Define primary and secondary outcomes for both viewer and creator levels (e.g., CTR on recommendations, saves, downstream bookings/orders within 24h/7d, session time, creator engagement).
  • Define guardrails (e.g., dwell quality, hide/mute rates, content quality).
  1. Experiment Design
  • Choose unit(s) of randomization (viewer, post, or session) and justify.
  • Address feed/network interference.
  • Propose a ramp plan.
  • Design a creator holdout to measure creator-level effects.
  1. MDE and Power
  • Given baseline recommendation CTR = 8% and desired MDE = +0.4 percentage points, compute the approximate sample size and test horizon.
  • Address multiple comparisons across locales/categories.
  1. Cold‑Start and Bias
  • Ensure fair exposure for new restaurants and new users.
  • Handle popularity bias and position bias; discuss randomization or inverse propensity scoring (IPS).
  1. Offline vs Online Evaluation
  • Propose offline ranking metrics (e.g., NDCG@K, MAP) using logged data.
  • Describe counterfactual reweighting.
  • Explain how to run exploration (e.g., bandits) while preserving unbiased treatment effect estimates.
  1. Risk Checks
  • Propose measures to prevent irrelevant or unsafe suggestions.
  • Define rollback criteria and post‑launch monitoring for long‑term retention effects.

Solution

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