C1 的主营业务是信用卡，所以很多case 都是credit card(cc) 相关. ----\n. Χ\nPDF 里面的题目的模式长这样\n. ----\n以下内容需要积分高于 120 您已经可以浏览\n\nCC rent a home\n\nQ1: c1 想和商家合作吸引了high value 客户， 你需要考虑什么factors?\n\nPartnership:\nmorecustomer .1point3acres\nwhat type of customer partner with costco then middeclass.google и\ncustomeravgspending a anyextracost\nPromo .1point3acres\nOpen accoun bonus/ credit cash back\nWhat newcustomer\nreferralbonus/reward point/ low Apr/NoAnnuaFee\n\nQ2: 和rent a home (RH) 类似airbnb 合作, C1的卡在rentahome打7折是否划算?\nRevenue: AnnualFee/commission fee/ customer spending/morecustomer\n\nCost: Operation cost/Marketing fee\n. 1point 3 acres\nQ3: Num of current customer =2M, 5% current cust used RH, Avg spend/new and old cust=500, promotion discount=30%, Avg revenue for new cust=$550/person\nHow many new customer BE promotions?\n\nNum of new cust=x\nAddition rev-additional cost=0\n550x-30%500(2M5%+x)=0\nSolve x =0.0375M\n\nQ4: Is 0.0375M new cust a realistic target?\nYes bc 0.0375/2M\n\nQ5: C1 是否应该合作？\nYes, easy to BE, but also consider RH客户spending powder and RH的客户数， RH的performance. Χ\n.google и\nQ6: What risk will affect BE? How to mistiage those risks?\nRev/person and spending may fluctuate peak and off peak\nTake promo and leave or cannot pay off card debt→check cc score, dont approve cc gamer\nDefault rate spending behavior change\n.1point3acres\nQ7: old customer spending increase 20% in Promotion period, new customer twice as old customers spend. How will this impact profit? How many new customers to BE?\n\ncurrent old customer spend = 5001.2= 600\ncurrent new customer 500 2 = 1000. ----\nnumber of new customers to BE= x\n550x- 1000x30%- 2M5%600*30%=0\nSolve x =0.072M\n\nWhy do we need more customers to BE ?\nBecause spending increase, promotion cost increase more people needed to BE\n\nRecommendaton?\n.--\n0.072M/2M=3.6% → go for partnership easy to BE lowrisk\npartner will bring more customer good for marketshare\npromo incentive spending\n. ----\n