Add Paid Subscriptions to Facebook Groups While Lifting Both Revenue and Activity

Meta wants Facebook Groups to earn money through subscriptions, and it wants the change to make groups more active, not less. As the product manager, design the subscription model: who pays and for what, what stays free, how money moves between members, group admins and Meta, which features you would build first, and how you would tell whether revenue and engagement both improved. ```hint Map the money Before choosing features, sketch who would pay, who would receive the money and who creates the value inside a group. A model that leaves any one of them worse off will stall. ``` ### Clarifying Questions - Who is expected to pay: members paying for access to a group, admins paying Meta for tools, or both? - If members pay a group's admins, does Meta take a share, and is setting that share part of my decision? - When revenue and engagement pull in opposite directions, which should win? - May an existing free group move content its members already get for free behind a paywall? ### What a Strong Answer Covers - A clear primary goal, with the other objective as a guardrail and a view on how paid access could raise or lower engagement - Group types and the people in them (admins, creators, members) compared, with a target chosen and the reason - A concrete model: who pays whom, what is free versus paid, how prices are set and how revenue is shared - Features prioritized for a first launch, with the alternatives considered - Revenue and engagement metrics with guardrails, plus trust, safety and community risks ### Follow-up Questions - How would you set Meta's revenue share, and what evidence would make you change it? - How would you stop a large free group from suddenly locking content its members used to get for free? - If paid groups grow revenue but overall Groups activity falls, what would you do?