Airbnb's supply side: what hosts want from listing a space

Quick Overview

A product manager goal-setting question about the supply side of Airbnb's marketplace: what hosts are trying to achieve when they list a space. It tests segmenting hosts by motivation, stating a clear goal, spotting conflicts with guest and platform interests, and linking the goal to measurement.

Airbnb's supply side: what hosts want from listing a space

Company: Coinbase

Role: Product Manager

Category: Analytics & Experimentation

Difficulty: medium

Interview Round: Other

Airbnb is a two-sided marketplace, and this question is about its supply side. What goal do hosts have when they put a space on Airbnb? Explain what they are trying to achieve and why it matters to Airbnb. ```hint Ask why they list Before settling on one goal, think about why different kinds of hosts list a space at all and what a good month looks like to each of them. ``` ### Clarifying Questions - Do you want the goals hosts hold for themselves, or the goal Airbnb should set for its host-facing product? - Should I include hosts of Airbnb Experiences, or only people who list a place to stay? - Should I stop at the goal, or also show how Airbnb could tell whether hosts are reaching it? ### What a Strong Answer Covers - A breakdown of hosts by motivation and scale, with why each group lists. - Each group's goals stated as outcomes the host cares about, including non-financial ones. - Where host goals align with, and where they pull against, guest goals and Airbnb's own interests. - One overall goal for the host side that the candidate commits to and justifies. ### Follow-up Questions - Which metric would show whether Airbnb is helping hosts reach that goal, and what would you guard against while moving it? - If total host earnings rose while the number of active hosts fell, would you count that as progress? Why or why not? - Where a host's interest conflicts with a guest's, such as on cleaning fees or strict cancellation terms, how should Airbnb decide?

Overview: A product manager goal-setting question about the supply side of Airbnb's marketplace: what hosts are trying to achieve when they list a space. It tests segmenting hosts by motivation, stating a clear goal, spotting conflicts with guest and platform interests, and linking the goal to measurement.

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Coinbase
Apr 28, 2024
mediumProduct ManagerOtherAnalytics & Experimentation
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Airbnb is a two-sided marketplace, and this question is about its supply side. What goal do hosts have when they put a space on Airbnb? Explain what they are trying to achieve and why it matters to Airbnb.

Clarifying Questions Guidance

  • Do you want the goals hosts hold for themselves, or the goal Airbnb should set for its host-facing product?
  • Should I include hosts of Airbnb Experiences, or only people who list a place to stay?
  • Should I stop at the goal, or also show how Airbnb could tell whether hosts are reaching it?

What a Strong Answer Covers Guidance

  • A breakdown of hosts by motivation and scale, with why each group lists.
  • Each group's goals stated as outcomes the host cares about, including non-financial ones.
  • Where host goals align with, and where they pull against, guest goals and Airbnb's own interests.
  • One overall goal for the host side that the candidate commits to and justifies.

Follow-up Questions Guidance

  • Which metric would show whether Airbnb is helping hosts reach that goal, and what would you guard against while moving it?
  • If total host earnings rose while the number of active hosts fell, would you count that as progress? Why or why not?
  • Where a host's interest conflicts with a guest's, such as on cleaning fees or strict cancellation terms, how should Airbnb decide?