Airbnb's supply side: what hosts want from listing a space
Company: Coinbase
Role: Product Manager
Category: Analytics & Experimentation
Difficulty: medium
Interview Round: Other
Airbnb is a two-sided marketplace, and this question is about its supply side. What goal do hosts have when they put a space on Airbnb? Explain what they are trying to achieve and why it matters to Airbnb.
```hint Ask why they list
Before settling on one goal, think about why different kinds of hosts list a space at all and what a good month looks like to each of them.
```
### Clarifying Questions
- Do you want the goals hosts hold for themselves, or the goal Airbnb should set for its host-facing product?
- Should I include hosts of Airbnb Experiences, or only people who list a place to stay?
- Should I stop at the goal, or also show how Airbnb could tell whether hosts are reaching it?
### What a Strong Answer Covers
- A breakdown of hosts by motivation and scale, with why each group lists.
- Each group's goals stated as outcomes the host cares about, including non-financial ones.
- Where host goals align with, and where they pull against, guest goals and Airbnb's own interests.
- One overall goal for the host side that the candidate commits to and justifies.
### Follow-up Questions
- Which metric would show whether Airbnb is helping hosts reach that goal, and what would you guard against while moving it?
- If total host earnings rose while the number of active hosts fell, would you count that as progress? Why or why not?
- Where a host's interest conflicts with a guest's, such as on cleaning fees or strict cancellation terms, how should Airbnb decide?
Overview: A product manager goal-setting question about the supply side of Airbnb's marketplace: what hosts are trying to achieve when they list a space. It tests segmenting hosts by motivation, stating a clear goal, spotting conflicts with guest and platform interests, and linking the goal to measurement.