Amazon PM Behavioral: Finding and Pursuing an Opportunity Others Overlooked

In a behavioral interview for an Amazon product manager role, you are asked to describe an opportunity you found that nobody had properly explored. Walk through how you came across it, what you did about it, and what the result was. ```hint Make the discovery part of the story Give real time to how you noticed the gap and why others had missed it, not only to what you built afterward. ``` ### Clarifying Questions - Does it need to be an opportunity I pursued myself, or can it be one I spotted and persuaded another team to own? - Is a story acceptable where testing showed the opportunity was smaller than expected and I stopped it? - Should the result be stated in business terms such as revenue, customers or cost, or do customer and team outcomes count too? ### What a Strong Answer Covers - A specific, recent situation where the opportunity was real but not obvious, with the reason it had been missed - How the candidate found it and validated it (data, customer signal or pattern) before committing resources - The candidate's own actions: building the case, winning support, testing small before scaling - A measurable outcome and an honest lesson, including what they would do differently - Amazon leadership principles such as Customer Obsession, Dive Deep, Think Big and Bias for Action shown through actions rather than named ### Follow-up Questions - Why had no one pursued this before, and what did you see that others did not? - Who pushed back, and how did you change their mind? - What would you have done if the first test had failed?