Amazon Product Sense: Propose and Prioritize One Shopping Experience Improvement

You are a product manager at Amazon. Propose one feature that would improve the experience of using Amazon. Explain which part of Amazon and which users you would focus on, what problem the feature solves, why it beats the other ideas you considered, and how you would measure whether it works. ```hint Narrow before you brainstorm Amazon spans many products and customer types. Fix one surface, one group of customers and one specific frustration before naming any feature, and check that your idea is not something Amazon already offers. ``` ### Clarifying Questions - Do you mean the core shopping app and website, or another Amazon product such as Prime Video, Alexa or the tools for sellers? - Should the feature serve shoppers or sellers, and existing customers or new ones? - Which outcome matters most: engagement, conversion, fewer returns, or customer trust? - Are there limits on time, cost or which teams the feature can depend on? ### What a Strong Answer Covers - Clear scoping of the surface, the user group and the goal, with a reason for each choice - Customer segments, a chosen segment, and concrete pain points in that segment's shopping journey - Several candidate features compared on reach, impact and effort, with awareness of what Amazon already offers - A well-specified chosen feature: how the customer experiences it, what the first version includes, and its edge cases - Success metrics with guardrails such as returns, trust and page speed ### Follow-up Questions - The feature raises conversion, but returns in the covered categories rise too. What do you do? - How would you run the experiment, given that customers move between the app and the website? - What would change if the goal were winning new customers rather than serving existing ones?