Assess 3.4M target and design experiments

Is a 3.4M-subscriber target reasonable under the case assumptions? Triangulate your answer via: a) a top-down TAM→SAM→SOM estimate; b) a bottom-up funnel (reach→visit→trial→convert) with explicit conversion and retention assumptions; c) CAC/LTV with contribution margin and churn; d) capacity constraints (content pipeline, infra). Then propose two experiments to accelerate toward the target (e.g., price tests within the $15–$20 band, bundling/feature gating, content drops cadence). For each, define primary metrics, guardrails, sample size/variance considerations, and a 2–4 week decision rule.