Assess launching a vegan burger
Overview
This question evaluates a data scientist's competency in pricing strategy, operational readiness assessment, competitive and cannibalization analysis, experiment design, KPI selection, and risk identification within the Analytics & Experimentation domain.
Capital One
Oct 13, 2025, 9:49 PM
Data Scientist
Technical Screen
Analytics & Experimentation
0
0
New Vegan Burger: Analyses, Test Plan, and Risks
Context
You are a data scientist at a quick-service restaurant evaluating whether to add a vegan burger to the menu. Before committing to a full rollout, outline the analyses and an in-market test you would run to assess financial impact, operational feasibility, and customer response.
Task
-
Pricing Strategy
- Compare value-based vs. competitive pricing.
- Recommend a target gross margin and initial price.
-
Operational Readiness
- Assess prep time, line capacity/throughput, crew training, and supplier risk.
-
Competitive Landscape
- Evaluate demand/segmentation, cannibalization risk, and product differentiation.
-
4-Week In-Market Test
- Define test vs. control store selection and randomization.
- Specify KPIs: incremental gross profit, cannibalization, throughput, and NPS.
- Set success thresholds.
- Provide a sample size and measurement approach.
-
Risks and Mitigation
- Identify key risks and how you would mitigate them.
Solution
Login required
Show