Behavioral: A Story That Shows Your Original, Inventive Thinking

Share an example of a time you were creative: what you came up with, how you got there and what it changed. ```hint Name the obvious route first Make clear what the expected approach was, so the interviewer can see exactly where your idea departed from it and why that departure was better. ``` ### Clarifying Questions - Should the example come from product work, or does creativity elsewhere in the job count, such as a process, a presentation or a launch campaign? - Does the idea need to have shipped with measurable impact, or is a creative idea that failed but taught the team something acceptable? - Are you more interested in the idea itself or in how I got other people to adopt it? ### What a Strong Answer Covers - The problem or constraint, and the conventional approach the candidate moved away from - Where the idea came from and how it was tested before committing to it - How others were brought along to adopt it - The outcome, with evidence of impact - What the candidate learned and has reused since ### Follow-up Questions - What was the strongest objection to your idea, and how did you answer it? - How do you make room for creative ideas on a team under delivery pressure? - Tell me about a creative idea of yours that did not work. What did you take from it?