Boost App Installs: Analyze and Experiment with Conversion Funnel
Overview
This question evaluates skills in conversion funnel analysis, cohort definition, metric selection, instrumentation, and experimentation design for mobile web-to-app install flows within the Analytics & Experimentation domain.
DoorDash
Jul 12, 2025, 6:59 PM
Data Scientist
Onsite
Analytics & Experimentation
19
0
Mobile Web Order → App Install Funnel and Experiments
Context
You are a data scientist for a consumer marketplace with both mobile web and native apps. A meaningful share of customers place orders on the mobile web but never install the app. The company believes app users retain better and order more often, and wants to increase app installs among this segment without hurting core ordering metrics.
Task
- Assess the current conversion funnel from mobile web order to app install for users with no prior app install.
- Propose and design experiments to increase the install rate.
Guidance
- Define clear cohorts and measurement windows.
- Map and measure the baseline funnel; call out drop-offs.
- Consider in-product prompts, incentives, and off-site retargeting.
- Specify experimental groups, primary/secondary metrics, sample size/MDE, duration, randomization, and guardrails.
- Note key assumptions or instrumentation needed to measure accurately.
Solution
Login required
Show