Building a revenue strategy for Quora's question-and-answer community

You are a product manager at Quora, the question-and-answer platform, and you are asked how Quora should make money. Decide what the monetization effort should achieve, work out who could pay and for what, propose revenue options, choose which to pursue first, and explain how you would measure the result. ```hint Map who gets value Before naming any revenue idea, list the groups that use Quora and what each one gets from it. A revenue line is easiest to build where someone already receives value they would pay for. ``` ### Clarifying Questions - Should I build on the revenue lines Quora already has, or design monetization as if it had none? - Is the aim the fastest revenue gain, or the most durable revenue even if it builds slowly? - How much loss in reading or writing activity, if any, is acceptable in exchange for revenue? - Is the main question-and-answer product the only scope, or are newer products outside it in scope too? ### What a Strong Answer Covers - A monetization goal, and the constraint it must respect, agreed before any ideas - The groups that create or receive value on Quora and what each could pay for - Several revenue options compared on revenue potential, time to build, and effect on readers and writers - A prioritized plan with a primary revenue metric and engagement guardrails - Risks to answer quality, writer motivation and reader trust, with mitigations ### Follow-up Questions - If you put any content behind a payment, how would you keep the readers who arrive from search engines? - How would you share revenue with writers without rewarding answers written only to earn money? - How would AI assistants that answer questions directly change your plan?