Building for Travelers on Instagram: Segment, Trip Stage, MVP and Metrics

Design a travel product built into Instagram. Choose which travelers it serves, what it lets them do, and how you would measure whether it succeeds. ```hint Follow the trip People already find destinations, save posts and share trips on Instagram. Walk through a trip from first idea to return home and find the step where users leave the app to get things done. ``` ### Clarifying Questions - Is the goal more engagement on Instagram, a new revenue stream such as travel bookings or ads, or more value for creators and businesses? - Should the product cover the whole trip, from inspiration and planning to booking and sharing afterwards, or one stage? - Is it for consumers, travel creators, or businesses such as hotels and tour operators? - Can it link to outside booking partners, or must it stay within Instagram's own surfaces? ### What a Strong Answer Covers - A goal grounded in how people already use Instagram for travel, and a deliberate choice of segment and trip stage - The points in the trip where users leave Instagram, used to choose which pain points to solve - A prioritized feature set built on existing surfaces, with what is deferred - Metrics linked to the goal, with guardrails for feed quality, privacy and sponsored content - Risks around location privacy, misleading content and dependence on partners ### Follow-up Questions - Would you let users book hotels or tours without leaving Instagram? What evidence would change your answer? - Much travel content is sponsored by destinations and hotels. How would you keep the product trustworthy? - How would you show that the product helps people plan real trips rather than just collect more saves?