Choose a target user for Google Earth and design a prioritized product upgrade

You are a product manager on Google Earth and have been asked how you would make the product better. Decide what the improvement should achieve, choose which users it is for, find what gets in their way, propose and prioritize changes, and explain how you would measure success. ```hint Start from what makes Earth different Ask what people open Google Earth for that Google Maps does not already give them, and let that difference drive which goal and which users you pick. ``` ### Clarifying Questions - Which surfaces are in scope: the browser and mobile apps, the free desktop version, or all of them? - Is the goal reach (more people trying Earth), depth (existing users coming back more often), or a path to revenue? - Can the improvement draw on other Google products such as Maps, Street View or Search, or should it stand on its own? - Is a known problem prompting this, such as falling usage in one group of users? ### What a Strong Answer Covers - A goal for the improvement, tied to Google Earth's distinct role next to Google Maps - User segments compared on their needs and their fit with the chosen goal, with one chosen and the reason - Pain points drawn from that segment's actual tasks in Earth, ranked by severity - Solutions compared on explicit criteria, ending in a prioritized plan - A primary metric that fits the chosen goal, with guardrails and the plan's main risks, including any that Earth's imagery and 3D rendering raise ### Follow-up Questions - How would you tell whether your improvement pulled usage away from Google Maps rather than growing Earth? - How would you validate demand for your top idea before building it? - If your chosen users loved the feature but Earth's overall usage did not move, what would you do next?