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Choose Randomization Unit and Mitigate Network Effects

Last updated: Mar 29, 2026

Quick Overview

This question evaluates a candidate's competency in experimental design and causal inference, specifically selecting appropriate randomization units, detecting and mitigating network interference, and estimating direct versus spillover effects.

  • hard
  • Meta
  • Statistics & Math
  • Data Scientist

Choose Randomization Unit and Mitigate Network Effects

Company: Meta

Role: Data Scientist

Category: Statistics & Math

Difficulty: hard

Interview Round: Onsite

##### Scenario A/B test for new Messenger feature with possible network effects ##### Question Describe how you would choose the randomization unit for this experiment, justify it, and detail statistical methods to detect and mitigate network effects if present. ##### Hints Discuss user-level vs cluster-level, interference assumption, CUPED or diff-in-diff.

Quick Answer: This question evaluates a candidate's competency in experimental design and causal inference, specifically selecting appropriate randomization units, detecting and mitigating network interference, and estimating direct versus spillover effects.

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Meta
Aug 4, 2025, 10:55 AM
Data Scientist
Onsite
Statistics & Math
2
0

A/B Test Design for a New Messenger Feature with Network Effects

Context

You are designing an A/B test for a new Messenger feature in a social messaging app. Users communicate via one-to-one and group conversations. Because people interact, there is a risk that a participant's assignment could influence their peers' outcomes (network interference), violating the standard "no interference" assumption of A/B tests.

Tasks

  1. Choose an appropriate randomization unit (e.g., user-level, conversation/thread-level, cluster/graph-level) and justify your choice given potential network effects.
  2. Describe practical diagnostics and statistical tests you would use to detect network effects if they occur.
  3. Propose design and analysis methods to mitigate bias from network effects and to estimate both direct and spillover effects. Where useful, mention methods such as CUPED and difference-in-differences.

Solution

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