Choose Slack's major product bets for a three-year horizon

Slack makes a channel-based messaging and collaboration product for workplaces. Propose the product strategy it should follow over the next three years: the goal, the few bets you would make, the order you would make them in, and how you would know the strategy is working. ```hint Start from the competitive position Before listing features, decide what Slack wins on today, where office suites that include their own chat tool beat it, and which shift in how people work could change that balance within three years. ``` ### Clarifying Questions - Is the strategy judged mainly on new customers, on growth within existing customers, or on revenue, and does it need to serve Slack's role inside Salesforce? - Should it grow the core messaging product only, or is a new product category on the table? - Which customers matter most: small teams on the free plan, mid-size companies or large regulated enterprises? ### What a Strong Answer Covers - A stated three-year goal and a reasoned view of Slack's market: hybrid work, competition from chat bundled into office suites such as Microsoft Teams, and AI changing how people use work tools. - An honest read of Slack's strengths and weaknesses that the bets build on. - A small set of focused bets, each tied to a user segment and a problem, with alternatives considered and turned down. - A sequence across the three years that shows what each step depends on. - Metrics that show whether the strategy is working, plus the main risks and how to hedge them. ### Follow-up Questions - A prospect already gets Microsoft Teams as part of software it pays for. How does your strategy win that deal? - If AI assistants can summarize conversations and act across apps, does that make Slack more important or less? - If the budget were cut in half, which bet would you drop first, and why?