Coinbase feature that helps new crypto buyers grasp risk before they invest

You are a product manager at Coinbase, the cryptocurrency exchange. Design something in the Coinbase product that helps people who are new to crypto grasp what they are risking and decide more knowingly what to invest in. ```hint Find the moment of decision Look for the point in a newcomer's journey where a misunderstanding about risk turns into a costly action, and ask whether guidance placed there would do more than material the user has to go looking for. ``` ### Clarifying Questions - Is the main goal to protect new users from outcomes they did not expect, or to turn more first-time buyers into long-term customers, and how should the two be weighed when they conflict? - Should the design cover every asset Coinbase lists, including newer, more volatile tokens and stablecoins, or focus on a few widely held assets such as bitcoin? - Which markets are in scope, given that rules on crypto promotions and investment advice differ by country? - May the product tailor guidance to a user's stated goals or finances, or must it stay general education rather than anything that looks like investment advice? ### What a Strong Answer Covers - A clear goal that puts informed decisions and long-term trust ahead of first-purchase conversion, with an explicit stance on how much friction is acceptable - A chosen segment of first-time users and the specific risks that segment tends to misunderstand - Concrete, prioritized features tied to those risks and to the points in the journey where they would change a decision - Success metrics that capture understanding and good outcomes, with conversion and user experience as guardrails - Regulatory and trust risks, such as drifting from education into advice or labeling assets in ways that read as endorsements ### Follow-up Questions - How would you test whether the feature actually changes decisions, when results may depend on whether prices rose or fell during the experiment? - If the feature noticeably lowered first-purchase conversion, what would you need to see to keep it anyway? - How would you handle a user who skips every warning and puts a large share of their savings into one highly volatile token?