Compare Shop and Web Ad Performance Without Overclaiming
Company: Meta
Role: Data Scientist
Category: Analytics & Experimentation
Difficulty: medium
Interview Round: Onsite
Overview: Learn how to compare Shop and Web ad performance using spend and conversion data without turning an observational result into a causal claim. The analysis defines conversions per dollar, aligns join grain, examines advertiser and objective mix, and uses clustered uncertainty to support a careful recommendation.