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Convince Leadership to Launch Group Chat Feature

Last updated: Mar 29, 2026

Quick Overview

This question evaluates product analytics and experimentation competencies—specifically usage analysis, metric and success-criteria design, demand and impact estimation, qualitative research synthesis, and operational and competitive trade-off reasoning for a consumer social product.

  • medium
  • Meta
  • Analytics & Experimentation
  • Data Scientist

Convince Leadership to Launch Group Chat Feature

Company: Meta

Role: Data Scientist

Category: Analytics & Experimentation

Difficulty: medium

Interview Round: Technical Screen

##### Scenario Instagram is debating whether to launch a new group chat / group video-call feature. ##### Question How would you convince leadership that a group chat / group-call feature is necessary? How could you leverage the existing video_calls table for this analysis? What additional qualitative or quantitative resources would strengthen your case? Which survey questions would you ask, and whom would you target? Should there be a maximum group size? How would you determine an appropriate cap? ##### Hints Blend usage analytics, competitive landscape, user feedback and cost considerations to build a data-backed narrative.

Quick Answer: This question evaluates product analytics and experimentation competencies—specifically usage analysis, metric and success-criteria design, demand and impact estimation, qualitative research synthesis, and operational and competitive trade-off reasoning for a consumer social product.

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Meta
Aug 4, 2025, 10:55 AM
Data Scientist
Technical Screen
Analytics & Experimentation
3
0

Evaluating a Group Chat / Group Video-Call Feature for Instagram

Context

You are a Data Scientist asked to assess whether Instagram should build a multi-participant group chat/group video-call feature. You have access to an existing video_calls table that currently logs 1:1 calls. Use analytics, user research, and competitive/operational considerations to build a recommendation.

Tasks

  1. Build a leadership-ready case for (or against) launching group chat/group video-calls. Define the decision framework and success metrics.
  2. Explain exactly how you would leverage the existing video_calls table to estimate demand, impact, and risks.
  3. Identify additional qualitative and quantitative resources that would strengthen the case.
  4. Draft survey questions and define target audiences for the research.
  5. Recommend whether there should be a maximum group size. Propose how to determine an appropriate cap.

Hints

Blend usage analytics, competitive landscape, user feedback, and cost/quality considerations to produce a data-backed narrative and a pragmatic rollout plan.

Solution

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