Convince Leadership to Launch Group Chat Feature
Overview
This question evaluates product analytics and experimentation competencies—specifically usage analysis, metric and success-criteria design, demand and impact estimation, qualitative research synthesis, and operational and competitive trade-off reasoning for a consumer social product.
Evaluating a Group Chat / Group Video-Call Feature for Instagram
Context
You are a Data Scientist asked to assess whether Instagram should build a multi-participant group chat/group video-call feature. You have access to an existing video_calls table that currently logs 1:1 calls. Use analytics, user research, and competitive/operational considerations to build a recommendation.
Tasks
- Build a leadership-ready case for (or against) launching group chat/group video-calls. Define the decision framework and success metrics.
- Explain exactly how you would leverage the existing video_calls table to estimate demand, impact, and risks.
- Identify additional qualitative and quantitative resources that would strengthen the case.
- Draft survey questions and define target audiences for the research.
- Recommend whether there should be a maximum group size. Propose how to determine an appropriate cap.
Hints
Blend usage analytics, competitive landscape, user feedback, and cost/quality considerations to produce a data-backed narrative and a pragmatic rollout plan.
Solution
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