Critique Three Poorly Designed Products and Redesign One of Them
Company: Stripe
Role: Product Manager
Category: Product Design & Strategy
Difficulty: medium
Interview Round: Other
Name three products you think are bad, saying briefly why each one falls short. Then pick one of them and explain how you would improve it.
```hint Define "bad" before you list
A product is bad when it fails the job its users rely on it for, not when it merely looks dated. Name the user and the failed job for each pick, then improve the one where that failure is clearest and most fixable.
```
### Clarifying Questions
- Do the three need to be digital products, or can they include physical products and services?
- Should I pick widely used products the interviewer will know, or can I choose niche ones I know well?
- For the improvement, am I acting as the product's owner, bound by its business model and constraints, or redesigning freely?
### What a Strong Answer Covers
- A clear definition of what makes a product bad, applied to three varied picks with a one-line diagnosis each
- A reasoned choice of which product to improve, considering how widely the problem is felt and whether it is realistically fixable
- The chosen product's users and other stakeholders, and their pain points ranked by severity
- Prioritized improvements that respect the owner's goals and constraints
- Success metrics with guardrails, and the risks the changes introduce
### Follow-up Questions
- Why do you think the product's owner has not already fixed the problems you named?
- Which of your improvements would you test first, and how?
- If the owner's incentives conflict with what users want, how does that change your recommendation?
Overview: A product sense question asking the candidate to name three products they consider bad, explain briefly why each fails, and pick one to improve. It tests a clear definition of product quality, user and stakeholder analysis, prioritized fixes, and success metrics with guardrails.