Decide goal under ambiguity
Overview
This question evaluates product leadership and data-science competencies, including strategic goal selection under ambiguity, metric design, hypothesis framing, and cross-functional decision-making for a subscription product, and it sits in the Behavioral & Leadership category within the data science/product analytics domain.
Other
Oct 13, 2025, 9:49 PM
Data Scientist
Technical Screen
Behavioral & Leadership
0
0
Loading...
Choose the Primary Goal for a New Subscriber-Only Benefit
You are the PM/data lead for a subscription product planning a new subscriber-only benefit. The interviewer will not specify the business goal. Before any build, select the primary goal among:
- Retention (reduce subscriber churn)
- Acquisition/conversion to subscriber (increase non-subscriber to subscriber conversion)
- Revenue per subscriber (increase ARPU)
Provide a decision framework that includes:
- Three concrete leading indicators and three falsifiable hypotheses you would use to decide the goal before building.
- The minimum data you require (metrics, time windows, and key segments), and what you will do if crucial data are missing.
- A crisp choice of primary goal given these hypothetical signals: subscriber monthly churn rose from 4.8% to 5.4% over the last two months; non-subscriber→subscriber conversion is flat at 1.2%; ARPU increased 3% from price mix.
- Risks of picking the wrong goal and a mitigation/rollback plan with dates and kill criteria.
Solution
Login required
Show