Decide Whether and How News Content Belongs in Facebook's Video Experience

You are a product manager working on Facebook's video product. What strategy should it follow for news? Address whether news belongs in Facebook video at all, what role and form it should take if it does, and how you would tell whether the strategy is working. ```hint Price the risk News matters a lot to some viewers, but it brings integrity, publisher and regulatory costs that most video does not. Weigh what the company gains against what it takes on before you pick a direction. ``` ### Clarifying Questions - What counts as news here: breaking hard news, local news, explainers, or also sports and entertainment headlines? - Is the priority viewer engagement, trust and integrity, or the relationship with publishers, and over what time frame? - Which markets are in scope, given that some countries have laws requiring platforms to pay publishers for news? - Which video formats are in play: short vertical clips, longer videos, live streams, or all of them? ### What a Strong Answer Covers - A clear goal for news in video that fits the company's mission and current priorities, including an explicit stance on leaning in or pulling back. - The stakeholders (viewers, publishers, news creators, advertisers, regulators) and where their incentives conflict. - Two or more strategic options compared, one recommended, and sourcing, format and ranking choices that follow from it. - Misinformation, polarization and publisher-payment risks with concrete mitigations. - Metrics that balance consumption against quality and trust, with guardrails. ### Follow-up Questions - A government passes a law requiring payment to publishers for news shown on the platform. What does your strategy do in that market? - During a breaking event, fake clips spread faster than verified reporting. Which product changes would you make? - How would you choose between partnering with established publishers and promoting independent news creators?