Deepen LinkedIn member engagement: pick a segment, find its gaps and prioritize fixes

You are a product manager at LinkedIn, and your goal is to get members to engage more with the product. How would you approach it? Decide which members to focus on, work out what keeps them from engaging, then propose and prioritize improvements and explain how you would know they worked. ```hint Engagement differs by member A job seeker, a recruiter and someone who only scrolls the feed each use LinkedIn in different ways and for different reasons. Settle which members and which behavior you want more of before you reach for features. ``` ### Clarifying Questions - Which kind of engagement matters most here: feed activity such as posts, comments and reactions; messaging and connecting; job search; or simply how often members come back? - Is the aim to deepen activity among members who already visit regularly, or to bring back members who signed up but rarely return? - Is there a surface in focus, such as the mobile app or desktop, or is this LinkedIn as a whole? - Should the improvement also support a revenue line such as Premium subscriptions or ads, or is engagement the only goal? ### What a Strong Answer Covers - A precise definition of engagement for this problem, tied to LinkedIn's purpose of professional networking and career growth rather than raw time spent - A segmentation of members by why they come to LinkedIn, and a justified choice of one segment - The pain points that explain that segment's engagement gap, ranked - Improvements mapped to those pain points, prioritized by impact and effort, with a clear first version - Success metrics with guardrails against low-quality engagement such as spam, notification fatigue and a worse feed ### Follow-up Questions - Your change raises the number of posts, but reactions and comments per post fall and members hide more feed items. Do you keep it? - How would you keep the improvement from leaning on notifications that lift visits briefly but lead members to switch notifications off? - A post by one member changes what their connections see. How would you design an experiment that accounts for this?