Define a north-star metric and purchase funnel for StickerGiant's online storefront

StickerGiant is a custom sticker and label printer that sells through its website. How would you decide whether that website is succeeding, and which metrics would you track? ```hint Follow one order Trace what a visitor has to do to get from landing on the site to holding correctly printed stickers, and ask which of those steps the website itself is responsible for. ``` ### Clarifying Questions - Does "webpage" mean the whole online storefront, the homepage, or a single product page? - Should the measures cover only orders configured and paid on the site, or also quote requests for large label runs that a sales team closes later? - Should I focus on one kind of buyer, such as businesses reordering product labels, or on everyone who visits? ### What a Strong Answer Covers - The website's job for the business and for each buyer type, for example a brand reordering product labels versus someone buying stickers once for an event - One north-star metric tied to completed, correctly printed orders rather than traffic, with the reason it was chosen - Supporting metrics along the path from landing to configuration, artwork upload, proof approval and checkout, and which step is most likely to leak - Guardrails on print quality, margin and customer effort, such as reprints, proof revision rounds and support contacts - How the metrics are segmented and then used to set targets and judge changes to the site ### Follow-up Questions - Completed orders are rising, but fewer business customers come back to reorder. Which signal do you trust, and how would you investigate? - How would you tell whether a redesign of the product configuration page worked? - Which two or three numbers would you show leadership every week, and why those?