Define and analyze product metrics
Overview
This question evaluates a candidate's ability to define product metrics, perform root-cause analysis, identify leading indicators, and design segmentation for a short‑form video feed, reflecting competencies in product analytics and instrumentation for a Data Engineer.
Meta
Sep 6, 2025, 12:00 AM
Data Engineer
Onsite
Analytics & Experimentation
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Product Analytics Case: Short‑Form Video Feed
Context: You are evaluating a short‑form video feed feature inside a large social app where users swipe through algorithmically ranked videos. The goal is to maximize high‑quality watch time while maintaining healthy creator supply and monetization.
Tasks
- Define 4–6 success metrics to evaluate the feature.
- If the primary metric suddenly drops, outline a step‑by‑step root‑cause investigation plan.
- Identify one leading metric you would monitor and justify why it predicts the primary outcome.
- List key business questions stakeholders will ask and how you would answer them analytically.
- Propose meaningful user segments to slice the metrics and explain what each segment could reveal.
Solution
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