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Define and critique a user activity metric

Last updated: Mar 29, 2026

Quick Overview

This question evaluates a candidate's ability to design and critique user-activity metrics, covering event-level instrumentation, metric validity, and handling of data quality issues such as spam, bots, and background activity.

  • easy
  • TikTok
  • Analytics & Experimentation
  • Data Scientist

Define and critique a user activity metric

Company: TikTok

Role: Data Scientist

Category: Analytics & Experimentation

Difficulty: easy

Interview Round: Technical Screen

## Context You are on a product team and need to define a metric for **user activity** to be used in dashboards and decision-making. ## Question 1. Propose **2–4 candidate definitions** of “active user” (e.g., DAU/WAU/MAU), including the exact event logic (what counts as activity). 2. For each definition, discuss: - pros/cons and what product behavior it captures - sensitivity to spam/bots, accidental opens, and background activity - how it behaves with different product usage patterns (daily vs occasional) - how time windowing/timezone choices affect the metric 3. Recommend a **primary metric** plus **diagnostic and guardrail metrics** you would pair with it, and explain why. Assume you have event logs with at least: `user_id`, `event_name`, `event_time` (UTC), `platform`, and relevant event properties.

Quick Answer: This question evaluates a candidate's ability to design and critique user-activity metrics, covering event-level instrumentation, metric validity, and handling of data quality issues such as spam, bots, and background activity.

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TikTok logo
TikTok
Nov 15, 2025, 12:00 AM
Data Scientist
Technical Screen
Analytics & Experimentation
3
0
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Context

You are on a product team and need to define a metric for user activity to be used in dashboards and decision-making.

Question

  1. Propose 2–4 candidate definitions of “active user” (e.g., DAU/WAU/MAU), including the exact event logic (what counts as activity).
  2. For each definition, discuss:
    • pros/cons and what product behavior it captures
    • sensitivity to spam/bots, accidental opens, and background activity
    • how it behaves with different product usage patterns (daily vs occasional)
    • how time windowing/timezone choices affect the metric
  3. Recommend a primary metric plus diagnostic and guardrail metrics you would pair with it, and explain why.

Assume you have event logs with at least: user_id, event_name, event_time (UTC), platform, and relevant event properties.

Solution

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