Design a Credit-Based Subscription Marketplace for Children's Activity Classes
Company: Asana
Role: Product Manager
Category: Product Design & Strategy
Difficulty: medium
Interview Round: Other
Design a version of ClassPass, the single membership that lets people book classes at many different studios, for children's activities.
```hint Two customers, one participant
The child takes the class, but a parent chooses, pays, books and drives, and the activity providers have to want the model too. Decide whose problem comes first.
```
### Clarifying Questions
- Which age range should the product serve: toddlers in parent-and-child classes, school-age children, or teenagers who might book for themselves?
- Which activities are in scope: sports, swimming, arts, music, coding, academic tutoring, holiday camps?
- Are we a new company launching this, or an existing class marketplace extending into children's activities?
- Is the main goal to win parents' recurring spend, to fill providers' empty class spots, or both?
### What a Strong Answer Covers
- A chosen parent and child segment with a reason, plus the provider side the marketplace depends on
- Pain points specific to children's activities: trust and safety, term-based enrollment, schedules around school, siblings and transport
- How the adult drop-in credit model has to change for children, for example around trial classes and skill progression
- A prioritized first version with success metrics and safety guardrails
- Risks such as liability, provider reluctance and local supply density, with mitigations
### Follow-up Questions
- Many children's providers sell full-term enrollments rather than single classes. How would you get them to list on the platform?
- What would you do in the first week after a safety incident at a partner provider?
- How would you price a family plan with two children of different ages?
Overview: A product design question asking you to design a credit-based class membership, in the style of ClassPass, for children's activities. It tests choosing a parent segment, handling trust, safety and term-based enrollment with providers, prioritizing a first version and picking metrics for a two-sided local marketplace.