Design a Credit-Based Subscription Marketplace for Children's Activity Classes

Quick Overview

A product design question asking you to design a credit-based class membership, in the style of ClassPass, for children's activities. It tests choosing a parent segment, handling trust, safety and term-based enrollment with providers, prioritizing a first version and picking metrics for a two-sided local marketplace.

Design a Credit-Based Subscription Marketplace for Children's Activity Classes

Company: Asana

Role: Product Manager

Category: Product Design & Strategy

Difficulty: medium

Interview Round: Other

Design a version of ClassPass, the single membership that lets people book classes at many different studios, for children's activities. ```hint Two customers, one participant The child takes the class, but a parent chooses, pays, books and drives, and the activity providers have to want the model too. Decide whose problem comes first. ``` ### Clarifying Questions - Which age range should the product serve: toddlers in parent-and-child classes, school-age children, or teenagers who might book for themselves? - Which activities are in scope: sports, swimming, arts, music, coding, academic tutoring, holiday camps? - Are we a new company launching this, or an existing class marketplace extending into children's activities? - Is the main goal to win parents' recurring spend, to fill providers' empty class spots, or both? ### What a Strong Answer Covers - A chosen parent and child segment with a reason, plus the provider side the marketplace depends on - Pain points specific to children's activities: trust and safety, term-based enrollment, schedules around school, siblings and transport - How the adult drop-in credit model has to change for children, for example around trial classes and skill progression - A prioritized first version with success metrics and safety guardrails - Risks such as liability, provider reluctance and local supply density, with mitigations ### Follow-up Questions - Many children's providers sell full-term enrollments rather than single classes. How would you get them to list on the platform? - What would you do in the first week after a safety incident at a partner provider? - How would you price a family plan with two children of different ages?

Overview: A product design question asking you to design a credit-based class membership, in the style of ClassPass, for children's activities. It tests choosing a parent segment, handling trust, safety and term-based enrollment with providers, prioritizing a first version and picking metrics for a two-sided local marketplace.

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Asana
Dec 1, 2024
mediumProduct ManagerOtherProduct Design & Strategy
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Design a version of ClassPass, the single membership that lets people book classes at many different studios, for children's activities.

Clarifying Questions Guidance

  • Which age range should the product serve: toddlers in parent-and-child classes, school-age children, or teenagers who might book for themselves?
  • Which activities are in scope: sports, swimming, arts, music, coding, academic tutoring, holiday camps?
  • Are we a new company launching this, or an existing class marketplace extending into children's activities?
  • Is the main goal to win parents' recurring spend, to fill providers' empty class spots, or both?

What a Strong Answer Covers Guidance

  • A chosen parent and child segment with a reason, plus the provider side the marketplace depends on
  • Pain points specific to children's activities: trust and safety, term-based enrollment, schedules around school, siblings and transport
  • How the adult drop-in credit model has to change for children, for example around trial classes and skill progression
  • A prioritized first version with success metrics and safety guardrails
  • Risks such as liability, provider reluctance and local supply density, with mitigations

Follow-up Questions Guidance

  • Many children's providers sell full-term enrollments rather than single classes. How would you get them to list on the platform?
  • What would you do in the first week after a safety incident at a partner provider?
  • How would you price a family plan with two children of different ages?