Design a Product That Solves Coordination Problems for Groups Traveling Together

You are asked to build a new product for group travel: trips that several people plan and take together. Decide whom the product is for, find the problems that matter most to them, propose and prioritize solutions, and explain how you would measure whether the product succeeds. ```hint Find where the group gets stuck A group trip is harder than a solo trip because several people with different dates, budgets and tastes must reach one plan. Walk your chosen group through the trip from first idea to coming home, and look for the stage where that coordination breaks down most. ``` ### Clarifying Questions - Is this a new Google product that can build on Maps, Flights, Hotels and Photos, or a standalone startup with no existing users? - What kind of group is meant: a handful of friends, several families together, or a large organized group such as a school trip? - Leisure trips only, or also work offsites and events? - Is the goal to acquire users, to deepen engagement with existing travel products, or to earn revenue from bookings? ### What a Strong Answer Covers - A segmentation of group travelers (friends, families traveling together, large organized groups, tour groups, professional organizers) and a justified choice of one - A trip journey (decide, plan, book, travel, settle up and share) used to locate the coordination problems, with pain points ranked by frequency and severity - Several solutions compared on reach, impact and effort, leading to a focused first version that makes contributing nearly effortless for the members who are not organizing - A success metric tied to the stated goal, with a funnel and guardrails - Risks such as getting group members to join, the quality of AI-generated suggestions, privacy of shared calendars and budgets, and neutrality of booking suggestions ### Follow-up Questions - Most groups use your product to agree on a plan but book flights and hotels elsewhere. Is that a problem, and what would you change? - How would your design change for a 40-person school trip compared with six friends? - Only the organizer has installed your product. How do you get the other five members to take part?