Design a URL shortener

Quick Overview

This question evaluates the ability to design scalable, reliable web services and distributed-system components, with emphasis on API design, data modeling, short-code generation strategies, caching, reliability, abuse prevention, and trade-off analysis.

Design a URL shortener

Company: J.P. Morgan

Role: Software Engineer

Category: System Design

Difficulty: easy

Interview Round: Onsite

Design a URL shortening service similar to Bitly. The service should accept a long URL and return a short alias, and visiting the short URL should redirect users to the original URL. Discuss the API design, data model, short-code generation strategy, scalability, caching, reliability, abuse prevention, and key trade-offs.

Overview: This question evaluates the ability to design scalable, reliable web services and distributed-system components, with emphasis on API design, data modeling, short-code generation strategies, caching, reliability, abuse prevention, and trade-off analysis.

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J.P. Morgan
Mar 10, 2026
easySoftware EngineerOnsiteSystem Design
24
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Design a URL shortening service similar to Bitly. The service should accept a long URL and return a short alias, and visiting the short URL should redirect users to the original URL. Discuss the API design, data model, short-code generation strategy, scalability, caching, reliability, abuse prevention, and key trade-offs.

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