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Design a video-on-demand streaming service

Last updated: Mar 29, 2026

Quick Overview

This question evaluates a candidate's ability to design a large-scale video-on-demand streaming system, testing competencies in distributed systems architecture, scalability, CDN/edge strategy, adaptive bitrate streaming, transcoding pipelines, API and storage design, data modeling, and trade-off analysis.

  • medium
  • Roku
  • System Design
  • Software Engineer

Design a video-on-demand streaming service

Company: Roku

Role: Software Engineer

Category: System Design

Difficulty: medium

Interview Round: Onsite

## Scenario Design a large-scale **video-on-demand (VOD) streaming service** similar to a major streaming platform. Users should be able to: - Sign in and browse a catalog of movies/shows - Click a title and start playback on web/mobile/TV apps - Seek/pause/resume and continue watching across devices - Stream smoothly under varying network conditions Content providers should be able to: - Upload video assets - Have videos processed (transcoded) into multiple qualities - Publish titles to the catalog ## Assumptions (you can adjust during discussion) - Global users, multi-region - Millions of daily active users - A typical title is hours long; streaming uses segmented adaptive bitrate ## What to cover - Requirements (functional + non-functional) - APIs/interfaces (high level) - High-level architecture and core services - Storage choices and data modeling - CDN/edge strategy, caching, and adaptive bitrate streaming - Transcoding pipeline - Scalability, reliability, and observability - Key trade-offs (latency vs. cost vs. consistency)

Quick Answer: This question evaluates a candidate's ability to design a large-scale video-on-demand streaming system, testing competencies in distributed systems architecture, scalability, CDN/edge strategy, adaptive bitrate streaming, transcoding pipelines, API and storage design, data modeling, and trade-off analysis.

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Jan 8, 2026, 12:00 AM
Software Engineer
Onsite
System Design
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Scenario

Design a large-scale video-on-demand (VOD) streaming service similar to a major streaming platform.

Users should be able to:

  • Sign in and browse a catalog of movies/shows
  • Click a title and start playback on web/mobile/TV apps
  • Seek/pause/resume and continue watching across devices
  • Stream smoothly under varying network conditions

Content providers should be able to:

  • Upload video assets
  • Have videos processed (transcoded) into multiple qualities
  • Publish titles to the catalog

Assumptions (you can adjust during discussion)

  • Global users, multi-region
  • Millions of daily active users
  • A typical title is hours long; streaming uses segmented adaptive bitrate

What to cover

  • Requirements (functional + non-functional)
  • APIs/interfaces (high level)
  • High-level architecture and core services
  • Storage choices and data modeling
  • CDN/edge strategy, caching, and adaptive bitrate streaming
  • Transcoding pipeline
  • Scalability, reliability, and observability
  • Key trade-offs (latency vs. cost vs. consistency)

Solution

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