Design Product Analytics and Event Capture for a Small E-Commerce Store
Company: Posthog
Role: Software Engineer
Category: System Design
Difficulty: medium
Interview Round: Technical Screen
Overview: Design analytics for a small independent e-commerce store, with the emphasis on how behavioral and purchase data is gathered in the first place. It tests event modeling, browser versus server-side capture, visitor identity across checkout, proportionate storage and funnel reporting, privacy, and data-quality reconciliation.