Designing a Glassdoor Acquisition Feature Aimed at 10 Million New Users
Company: Glassdoor
Role: Product Manager
Category: Product Design & Strategy
Difficulty: medium
Interview Round: Other
Glassdoor wants to win its next 10 million customers. As a product manager, propose one new product feature that would help it get there: explain who the feature is for, why it would bring in people Glassdoor does not reach today, and how you would measure whether it works.
```hint Start with who is missing
Ten million new customers must come from people who barely use the product today. Choose that group first, then look for a feature that only Glassdoor's kind of data could make compelling.
```
### Clarifying Questions
- Does "customer" mean a person using the site, such as a job seeker or employee, or a paying employer?
- Does a new customer mean a registered account, a monthly active user, or someone who contributes content?
- Is the goal global or focused on one market, and over what time frame?
### What a Strong Answer Covers
- A stated interpretation of "customer" and a sanity check that 10 million is reachable within the chosen segment.
- Segment selection based on size, unmet need and fit with what Glassdoor uniquely has: employee-sourced reviews, pay data and interview reports.
- A feature with a built-in way of reaching new people (search, sharing, referrals), not only value for current users.
- An MVP, success metrics, and guardrails that protect content quality, current users and employers.
### Follow-up Questions
- At launch the feature has too little content to be useful for most new visitors. How do you solve the cold start?
- How would the feature eventually make money, and from whom?
- Six months in, sign-ups are on target but few new users return. What do you investigate first?
Overview: A growth product design question asking for one new Glassdoor feature that could bring in 10 million new customers. It tests how a candidate interprets the goal, sizes and picks an underserved segment, designs a feature with a built-in acquisition loop, and measures it with sensible guardrails.