Designing Video Features for Salesforce's Chatter Collaboration Feed
Company: Salesforce
Role: Product Manager
Category: Product Design & Strategy
Difficulty: medium
Interview Round: Other
Chatter is the collaboration feed built into Salesforce, where employees post updates, comment, share files and follow the people, groups and records they work on. As a product manager at Salesforce, how would you bring video into Chatter? Decide what video should accomplish and for whom, describe what you would build first, and explain how you would know it is working.
```hint Start from a moment
Pick a specific moment in a Salesforce user's working day when showing or saying something would beat typing it, and design backward from that moment.
```
### Clarifying Questions
- What does "video" cover here: recorded clips posted to the feed, live calls, live broadcasts such as all-hands meetings, or all of these?
- Are we designing for employees inside a customer's organization only, or also for the customers and partners some companies invite into their Salesforce collaboration spaces?
- What is the goal: more Chatter engagement, faster collaboration on deals and cases, or a reason for customers to stay on or upgrade their Salesforce plan?
- How should this relate to video tools customers already use, including Slack, which Salesforce owns?
### What a Strong Answer Covers
- A goal for adding video and how it serves Salesforce's customers and Salesforce's business
- A chosen user group and work scenario, with the reason for the choice
- Video use cases grounded in how Chatter is already used, prioritized into a first release, with a build, buy or integrate view
- Enterprise requirements such as permissions, admin controls, compliance, storage cost and accessibility, and how the design meets them
- Success metrics with guardrails, and a rollout plan with its main risks
### Follow-up Questions
- If a few customer organizations adopt video heavily and most barely touch it, what would you investigate?
- A large customer in a regulated industry says recorded video creates retention and legal-discovery obligations it cannot accept. How does your design respond?
- How would you package video in Salesforce's pricing, and what would you keep in the base product?
Overview: A product sense question asking how you would bring video into Chatter, the collaboration feed built into Salesforce. It tests whether you can set a goal, choose users and use cases, prioritize a first release, handle enterprise needs such as permissions, compliance and storage cost, and define how success would be measured.