Determine Facebook's Restaurant Recommendation Viability Using Data

Q: Determine Facebook's Restaurant Recommendation Viability Using Data

This question evaluates a data scientist's ability to apply product analytics, market-sizing, engagement and revenue modeling, cannibalization assessment, and experimental measurement concepts.

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Question

Product Case: Restaurant Recommendations on Facebook

Scenario

Facebook is considering launching a restaurant-recommendation feature (e.g., a surface that helps people discover where to eat using social signals, local business Pages, and location).

Question

How would you decide whether adding restaurant recommendations is worthwhile for Facebook, and which data would you use?

Hints

Size the addressable market
Estimate incremental engagement
Evaluate revenue potential
Assess cannibalization and opportunity cost
Plan measurement (experiments) and guardrails

Determine Facebook's Restaurant Recommendation Viability Using Data

Product Case: Restaurant Recommendations on Facebook

Scenario

Question

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Determine Facebook's Restaurant Recommendation Viability Using Data

Overview

Product Case: Restaurant Recommendations on Facebook

Scenario

Question

Hints

Solution

Comments (0)