Diagnose What Drags Down Uber Driver Ratings in One Area and Lift the 4.5 Average
Company: Uber
Role: Product Manager
Category: Analytics & Experimentation
Difficulty: medium
Interview Round: Other
You are a product manager at Uber. In the area where you live, the average rating that riders give their drivers currently sits at 4.5 out of 5 stars. How would you raise that average?
```hint Look at the distribution, not the mean
An average on a 1-to-5 scale that already sits near the top can move for very different reasons. Work out which slice of trips is pulling it down before you propose a fix.
```
### Clarifying Questions
- Is the 4.5 an average over every rated trip in the area, or an average of each driver's own rating, and over what time window is it measured?
- How does 4.5 compare with other areas of the same city: is this area an outlier, or somewhere in the middle?
- Do we already know anything about why riders here leave low ratings, such as rating reason tags, written comments or support tickets?
- What target and time frame are we working toward, and are any levers off the table, such as removing drivers from the platform?
### What a Strong Answer Covers
- How the average is built, and why a few one-star trips can outweigh many four-star trips.
- A structured diagnosis that segments low ratings by driver, trip type, time, place and stage of the trip before choosing a fix.
- Separating causes the driver controls from causes the app or the city creates, and routing each to the right owner.
- Prioritized interventions for drivers, riders and the product, with a way to test them.
- A success metric plus guardrails that catch rating inflation or damage to driver supply.
### Follow-up Questions
- Your changes lift the average to 4.6, but trips per rider in the area fall. What might have happened, and what do you do next?
- Many low ratings turn out to follow pickups where the map pin was in the wrong place. Should those ratings count against the driver?
- How would you test a driver-side program when drivers and riders in the same area affect each other's experience?
Overview: A product manager case on raising the average rider-to-driver rating in one local Uber area from 4.5. It tests how a candidate reads a skewed rating distribution, diagnoses where low ratings come from, separates driver causes from platform causes, and picks interventions with guardrails.