Estimate coffee buyers at a campus cafe on day one of college placements
Company: Starbucks
Role: Product Manager
Category: Product / Decision Making
Difficulty: medium
Interview Round: Other
You are the placement coordinator at a Tier-1 engineering college, and today is the first day of campus placements, when companies come to the college to interview final-year students for jobs. There is a cafe on the campus. Estimate how many people bought coffee that day.
```hint Who is on campus today
Placement day changes the routine of some groups on campus far more than others. Split the people present into groups and estimate a buying share for each before you multiply anything out.
```
### Clarifying Questions
- Should the answer count unique people who bought coffee or cups sold, and how should a bulk order by the placement office for the interview rooms count?
- Does the count cover only this cafe, or coffee bought anywhere on campus, such as messes, canteens and vending machines?
- Is the rest of the college in session that day, or do placements fall during a break when most other students are away?
- Do recruiters get refreshments from the placement office, or do they buy their own?
### What a Strong Answer Covers
- A clear definition of what is counted: people versus cups, which outlets, and bulk orders
- A segmentation of the campus that separates placement-driven demand from the cafe's everyday customers, without double counting
- Round, labeled assumptions and arithmetic that is easy to follow
- A sanity check, such as a comparison with a normal day or with the cafe's serving capacity, and a range
- Use of the coordinator's own data (registrations, shortlists, recruiter headcount) to tighten the estimate
### Follow-up Questions
- How would the estimate change if placements took place during a vacation?
- The cafe asks you how many staff and how much stock to plan for day 1. How would you turn your estimate into that advice?
- Which numbers you hold as coordinator would you use to check the estimate, and which assumption would change it most?
Overview: An estimation question: as the placement coordinator at a Tier-1 engineering college, estimate how many people buy coffee at the campus cafe on the first day of placements. It tests defining what is counted, segmenting the campus population, labeling assumptions, doing clean arithmetic and sanity-checking the result.