Estimate Portal’s causal lift on video-call usage

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Quick Overview

Estimate the causal effect of buying a home video-calling device on how much people video-call, using call logs and purchase dates with no randomized experiment. Cover the estimand, a staggered-adoption difference-in-differences design, and power, with self-selected buyers and shared household devices as the complications.

Estimate Portal’s causal lift on video-call usage

Company: Meta

Role: Data Scientist

Category: Statistics & Math

Difficulty: medium

Interview Round: Technical Screen

Overview: Estimate the causal effect of buying a home video-calling device on how much people video-call, using call logs and purchase dates with no randomized experiment. Cover the estimand, a staggered-adoption difference-in-differences design, and power, with self-selected buyers and shared household devices as the complications.

Read the full Meta Data Scientist interview experience this question came from

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Meta
Oct 13, 2025
mediumData ScientistTechnical ScreenStatistics & Math
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